
01 / Bold · Growth & analytics
Understanding what drives growth.
- Problem
- As Bold became a multi-product superapp, each product line measured growth in isolation, with no shared view of the customer lifecycle.
- Action
- As Product Manager for the Retention team, I built a quantitative model of customer lifecycle across the product portfolio.
- Result
- Reduced payback period by 20%, from 15 months to 12 months.















